MARKETING-LED BUSINESS ADVISORY, TRANSFORMING BRANDS AND COMPANIES FOR MOMENTOUS GROWTH.

Your business is a (funded!) start-up, or you’re established but the company has lost momentum and market share, or you have an in-house marketing team that needs strategic direction... ADVISORY8. is for you.

With over 20 years of experience, Directors Briana Cicchelli and Annika Launay are business transformation specialists who work with founders of Australian companies, (start-up and established with $30million+ annual revenue) to re-position businesses for reinvigorated growth. With a focus on revolutionising marketing and brand to better engage a target market, the team provides a hands-on approach, creating strategy and delivering implementation solutions to ensure success. From dynamic, responsive and results-focused marketing plans to fractional CMO roles, ADVISORY8. has the skills and experience to transform your business.

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THE BENEFITS FOR YOUR BUSINESS

A streamlined and efficient solution that amplifies your marketing budget and puts every dollar to work.
A guide that can be controlled in-house.
Helps keep outsourced contractors and agencies aligned and accountable.
A multi-faceted solution that ensures seamless delivery of time-frames and key messages.
Our research provide statistics and data unique to your business
Aligned to budgets with strong ROI built into each campaign element.
Easy to implement with actionable steps for experienced practitioners.

The 8 Step Plan

Through our Eight Step Plan we work with you to establish ‘Where Are You Now’ and ‘Where Are You Going’ - we then plan ‘How We Are Going To Get You There’ - which becomes your dynamic, responsive and results-focused marketing plan.

STAGE 1

This Step in the process includes;

1. RESEARCH - Demographic analysis; competitor analysis; market trend analysis; in-house discovery session

2. DISCOVER - Core identity and values; current marketing asset checklist; position in market; future goals

3. DEFINE - Positioning statements; brand promise and personality; unique selling proposition

This first stage establishes the foundation for the brand's market presence. It begins with Research, involving demographic, competitor and market trend analyses, conducted alongside an in-house discovery session to gather critical insights. In the Discover phase, we delve into the brand's core identity and values, evaluate current marketing assets and assess its market position and future goals. This groundwork leads to the Define stage, where we articulate clear positioning statements addressing 'What are we saying?', 'Who are we saying it to?', and 'How are we saying it?'. This includes a well-defined brand promise, personality and unique selling proposition. These elements form the pillars that ensure coherence in the brand's go-to-market strategy.

STAGE 2

This Step in the process includes;

4. IDENTIFY - Customer personas 2.0; existing pain points; target audience

5. PLAN - Refreshed brand identity; marketing budget; campaign crown jewel; success picture, KPIs

6. CREATE - Marketing road map; budgets; resource allocation

Stage 2 transitions from foundational insights to actionable strategies. The process begins with Identify, where we refine customer personas, delving deeper into their attributes to create Personas 2.0. This stage involves pinpointing existing pain points to better understand the needs and expectations of the target audience. Next, the Plan phase encompasses developing a refreshed brand identity that aligns with the newly identified insights. Here, a marketing budget is established to guide financial investments, and we select a campaign crown jewel to serve as the central focus. A success picture is crafted alongside key performance indicators (KPIs) to define what success looks like. Finally, in the Create stage, we develop a comprehensive marketing road map that outlines all activities and timelines. Budgets and resources are meticulously allocated to ensure the execution aligns with strategic goals, facilitating a structured approach to bringing the refreshed brand identity to life.

STAGE 3

This Step in the process includes;

7. IMPLEMENT - Milestones; risk mitigation; contingency plan

8. EVALUATE - Follow; measure; re-evaluate

Stage 3 is centred around bringing the strategy to life and ensuring its success. The Implementation phase involves setting clear milestones to track progress and ensure timely execution. At this stage, risk mitigation strategies are put in place to identify potential challenges and reduce their impact, complemented by a contingency plan to address unforeseen issues. Following implementation, the Evaluate phase focuses on tracking the strategy's performance. This involves measuring against predefined KPIs to assess how well the strategy is meeting its objectives. Continuous evaluation helps identify areas for improvement, and re-evaluation allows for adjustments to be made as needed.